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Writing Killer Content For Your Web Store. [Video]

By |2016-11-04T07:25:26+00:00November 29th, 2015|Categories: PrestaShop|Tags: , , , |

We are providing real world examples of misguided content copy and optimize for both search relevance and semantic relationships. The entire website is by no means entirely optimized. This is merely a starting point where you retrospectively reevalute your own writing and consider all that you see in this live webinar.

How To Optimize PrestaShop To Increase Sales Conversions

By |2016-11-04T07:25:28+00:00May 3rd, 2015|Categories: PrestaShop|Tags: , , , , , |

Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them - and the success rates aren't always so encouraging in terms of results. Now imagine you are a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources. How would you approach this investment?

Why It Takes Years To Become An Overnight Success – Mia Voss

By |2016-11-04T07:25:31+00:00December 17th, 2014|Categories: eCommerce Marketing Tips And Tricks|Tags: , , , |

Behind every overnight success is a Goddess who has used all her accessories… tangible and intangible… to help her dreams come true. This week’s guest, +Mia Voss of The Mia Connect Power Chat, is sharing her special brand of drive, creativity, passion, nimbleness and an extraordinary ability to quickly connect one-on-one with people.

Midweek Zap – Social Wrath with David Amerland

By |2016-11-04T07:25:31+00:00December 11th, 2014|Categories: eCommerce Marketing Tips And Tricks|Tags: , , |

How to prevent head butting and anger in social engagement. David Amerland explains the anger traps of social media and how to avoid them. My way is the highway; get on it! Do you find yourself in conversations where each side is intractable? Do your feelings get hurt by an off-handed comment?

How To Increase Your Brand Visibility Through Personal Branding

By |2016-11-04T07:25:32+00:00December 11th, 2014|Categories: eCommerce Marketing Tips And Tricks|Tags: , , , , , |

Join us for this 30 minute lively interactive discussion on how Brands can use Online Methods to get Personal with people online. We'll bring in the idea of how Hangouts and Hangouts on Air (HOA) can really humanize brand visibility when done properly.

Impact of Communities on Social Media Marketing

By |2016-11-04T07:25:33+00:00November 11th, 2014|Categories: eCommerce Marketing Tips And Tricks|Tags: , , , , , |

I think, in my opinion, that brands may create communities in social networks. It's possible on Facebook and Google+ that I know of and can be limited to invite only or open invite. I would lean towards limited to invite only. Create the aforementioned elements of an enriched community and leverage influence of other members who have parallel skills and interests to keep the community engagement enriched in intellectual repartee. When you share posts from your company, the +1 signals and reshares point back to sentiment and engagement level of the particular topic. One way to measure the effectiveness of a title and summary would be the lack thereof of those types of social signals. Maybe sub-topics should inherit a meme? Very much interested in your feedback and thoughts?! How about a comment below? If you really loved it, reshare with your tribe(s).

The Power of Visual Storytelling – Ekaterina Walter & Martin Shervington

By |2017-05-12T20:57:08+00:00May 13th, 2014|Categories: eCommerce Marketing Tips And Tricks|Tags: , , , |

Do you know Ekaterina Walter? Well, seeing as we've been having a very visual time lately, you will love to hear her talk about visual storytelling. You know how people love pictures, right? Well, personal branding through to large corporate campaigns can be transformed with the visually compelling components. Intrigued? Well, let me take you on a journey as I ask expert and buddy of mine Ekaterina Walter to explain how we can all tell our story even better. See you all then!

Social Media Strategy and Branding

By |2016-11-04T07:25:41+00:00December 3rd, 2013|Categories: eCommerce Marketing Tips And Tricks|Tags: , , , , , |

There may be hundreds if not thousands of businesses doing exactly what you are doing. What sets your company apart from all of the noise? Why should I buy from you? I would propose that your brand find a cause that is also important to the types of persons you want to convert into a paying customer. If you sell assisted living technology and medical devices, what matters most to the people who buy or potentially will buy your products and services. This is the persona discussed in this hangout.