We are providing real world examples of misguided content copy and optimize for both search relevance and semantic relationships. The entire website is by no means entirely optimized. This is merely a starting point where you retrospectively reevalute your own writing and consider all that you see in this live webinar.
Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them - and the success rates aren't always so encouraging in terms of results. Now imagine you are a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources. How would you approach this investment?