David Amerland

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David Amerland
He gives about 50 talks, speeches and presentations each year and holds an annual seminar on SEO and Social Media (details to which you will find on his website.). He advises a couple of global companies and a handful of startups on social media positioning and search strategies and he writes for Forbes, 21CIT, Insights and a number of dead-tree newspapers.

How To Optimize PrestaShop To Increase Sales Conversions

By |2016-11-04T07:25:28+00:00May 3rd, 2015|Categories: PrestaShop|Tags: , , , , , |

Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them - and the success rates aren't always so encouraging in terms of results. Now imagine you are a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources. How would you approach this investment?

Midweek Zap – Social Wrath with David Amerland

By |2016-11-04T07:25:31+00:00December 11th, 2014|Categories: eCommerce Marketing Tips And Tricks|Tags: , , |

How to prevent head butting and anger in social engagement. David Amerland explains the anger traps of social media and how to avoid them. My way is the highway; get on it! Do you find yourself in conversations where each side is intractable? Do your feelings get hurt by an off-handed comment?

How To Increase Your Brand Visibility Through Personal Branding

By |2016-11-04T07:25:32+00:00December 11th, 2014|Categories: eCommerce Marketing Tips And Tricks|Tags: , , , , , |

Join us for this 30 minute lively interactive discussion on how Brands can use Online Methods to get Personal with people online. We'll bring in the idea of how Hangouts and Hangouts on Air (HOA) can really humanize brand visibility when done properly.

Impact of Communities on Social Media Marketing

By |2016-11-04T07:25:33+00:00November 11th, 2014|Categories: eCommerce Marketing Tips And Tricks|Tags: , , , , , |

I think, in my opinion, that brands may create communities in social networks. It's possible on Facebook and Google+ that I know of and can be limited to invite only or open invite. I would lean towards limited to invite only. Create the aforementioned elements of an enriched community and leverage influence of other members who have parallel skills and interests to keep the community engagement enriched in intellectual repartee. When you share posts from your company, the +1 signals and reshares point back to sentiment and engagement level of the particular topic. One way to measure the effectiveness of a title and summary would be the lack thereof of those types of social signals. Maybe sub-topics should inherit a meme? Very much interested in your feedback and thoughts?! How about a comment below? If you really loved it, reshare with your tribe(s).