Hangout Live On Air WITH
Twitter Engagement Unmasked: How to Get More Out of Twitter
The Digital Excellence Marketing Show
We will talk about ways to maximize your results on Twitter. Our discussion will be far ranging, and will include discussing the study published by +Stone Temple Consulting in which we reviewed 4M+ tweets to see what the major driving factors are. Note that the study was published on 12/11/14
Connect With Eric Enge
Guest Panel
Connect With Rand Fishkin
Connect With Neal Schaffer
View the G+ event page
Our Twitter engagement study named one of top SEO news events of 2014 on @sengineland http://t.co/lxd9l53NzQ
— Eric Enge (@stonetemple) December 23, 2014
I’ve spent a few years now getting to know these social media influencers on a personal level. And, in turn, have shared my personal aspirations and vision in social media. These are some of the people you want to reach out and build a personal relationship.
Personal Commentary
Twitter for eCommerce Shopping Carts
Every online store should have at least three twitter accounts.
- Sales & Promotions
- Customer Service
- Blog & Video Content
Sales & Promotions
Short piffy messages promoting future sales campaigns. The Twitter Product Card. The Product Card is a great way to represent product and retail items on Twitter. This Card type is designed to showcase your products via an image, a description, and allow you to highlight two other key details about your product. You should use the Summary Card With Large Image with every tweet because you get a 35% boost in possible click-through conversions!
Customer Service
Be active in your customer support and establish an official support Twitter account. Your Twitter policy should include a branded hashtag. You type the # character followed by a keyword term. An example could be #strikehawk The use of hashtags allows you to follow both brand mentions and keyword listings in your favorite social network management tool.
Blog & Video Content
Much of what Mr. Enge and his guests talked about in this video hangout should be applied in this account. Your software should be coded to handle blog content with special markup for Twitter when someone shares that content on Twitter using summary with big image. Video cards are handled differently. Just share the YouTube URL with your 128 character comment. The Twitter user will be presented with a miniature video player.
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