Hangout Live On Air WITH

Keeping it Real... How Brands get Personal via Social Media

Twitter Engagement Unmasked: How to Get More Out of Twitter

The Digital Excellence Marketing Show

We will talk about ways to maximize your results on Twitter. Our discussion will be far ranging, and will include discussing the study published by +Stone Temple Consulting in which we reviewed 4M+ tweets to see what the major driving factors are.  Note that the study was published on 12/11/14

Connect With Eric Enge

Eric Enge is the CEO and Founder of Stone Temple Consulting
 

Guest Panel

Connect With Rand Fishkin

Rand Fishkin is the Moz cofounder; frequent traveler/blogger/speaker; passionate about all things SEO & inbound marketing
 

Connect With Neal Schaffer

Neal Schaffer is A Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking
 

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I’ve spent a few years now getting to know these social media influencers on a personal level. And, in turn, have shared my personal aspirations and vision in social media. These are some of the people you want to reach out and build a personal relationship.

Personal Commentary

Twitter for eCommerce Shopping Carts

Every online store should have at least three twitter accounts.

  1. Sales & Promotions
  2. Customer Service
  3. Blog & Video Content

Sales & Promotions

Short piffy messages promoting future sales campaigns. The Twitter Product Card. The Product Card is a great way to represent product and retail items on Twitter. This Card type is designed to showcase your products via an image, a description, and allow you to highlight two other key details about your product. You should use the Summary Card With Large Image with every tweet because you get a 35% boost in possible click-through conversions!

Customer Service

Be active in your customer support and establish an official support Twitter account. Your Twitter policy should include a branded hashtag. You type the # character followed by a keyword term. An example could be #strikehawk The use of hashtags allows you to follow both brand mentions and keyword listings in your favorite social network management tool. You can implement customer service systems like the ones from Salesforce.

Blog & Video Content

Much of what Mr. Enge and his guests talked about in this video hangout should be applied in this account. Your software should be coded to handle blog content with special markup for Twitter when someone shares that content on Twitter using summary with big image. Video cards are handled differently. Just share the YouTube URL with your 128 character comment. The Twitter user will be presented with a miniature video player.

Video: Twitter Engagement Unmasked: How to Get More Out of Twitter

We will talk about ways to maximize your results on Twitter. Our discussion will be far ranging, and will include discussing the study published by +Stone Temple Consulting in which we reviewed 4M+ tweets to see what the major driving factors are. Note that the study was published on 12/11/14