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First Steps – Who Are You?
Social media is a place for people to connect on topics and causes that matter to them. Take a look at my Google+ profile. Do you see how lengthy I made it? A few sentences would hardly suffice to describe everything there is to know about you. Fill it out with as much information as you feel comfortable sharing. Give people more reasons to interact with you!
There may be hundreds if not thousands of businesses doing exactly what you are doing. What sets your company apart from all of the noise? Why should I buy from you?
There are several social media sites you can begin to build your brand identity. You should use Steady On Demand with Ben Fisher’s brand auditing tool at http://www.steadydemand.com/Google-Plus-Brand-Audit-Tool.php
I would propose that your brand find a cause that is also important to the types of persons you want to convert into a paying customer. If you sell assisted living technology and medical devices, what matters most to the people who buy or potentially will buy your products and services. This is the persona discussed in this hangout.
The Consumer Persona
What type of person will most likely buy your products and services? Are they avid fisherman? Perhaps they have an affinity for outdoor sports? Google Analytics – Audience Interests can help you gauge which types of interests are clicking on your content. We target Technophiles over 30 years of age who are looking for Internet Web Services, Design and Development. So, our content and social media engagement should reflect those goals.
How Do I Go About Creating Content?
Set down and list 10 commonly asked questions about your products and services. Plan your content schedule with those top ten. Next, for each item in your top ten list, write out an additional 10 should have asked questions. You now have 110 pieces of content without actually having to strain your brain!
In doing so, you are creating perceived value. You and your brand are becoming authorities in your market segment.
Another opportunity for content creation would be talking about things that matter to your consumer persona. It might not have a direct relation to your products and services. But, it will build a tribal mentality. Because, they will naturally want to express their ideas and opinions on a common topical matter.
I am not a marketing professional. But, I recognize that marketing and social media will matter to you while building an online shopping cart. I’m also not afraid to collaborate with professionals who are in that industry. We both win by collaboratively bringing information and ideas to you.