The Mind Search Imposes Order Upon The World

David Amerland on Google+

The moment we talk semantic search we are basically talking meaning: ways and means to derive signal from all the noise. This requires content and context. And both need to be understood by search in order for this to work. 

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Connect With David Amerland

I travel a lot. I surf the web even more. Over the last four years I've spent time in fifteen countries and three continents making airports and hotel rooms more of a constant, for me, than home. I also spend more hours, each day, online than most people would consider to be healthy. The one stability in all this is Google+ where I can be found, time allowing, on most days. It has become my anchor.
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Host of The Writing Biz a Hangout on Air every Wednesday at 7:30pm EST. The program was created to help writers run their businesses and to help them find real answers to their questions.

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I’ve spent a few years now getting to know these social media influencers on a personal level. And, in turn, have shared my personal aspirations and vision in social media. These are some of the people you want to reach out and build a personal relationship.

Personal Commentary

The Content of People, Places & Things

The first destination in your content writing journey should be a refresher course on language grammar and syntax rules. The structure of a sentence and its punctuation marks can dramatically alter the entire meaning of that sentence in various cultures and dialects. I referred to to provide a few examples of how puncuation and grammar can alter the context of your writing in English. I will use a book title to demonstrate my point:

  1. Who’s afraid of Virginia Woolf.
  2. Who’s afraid of Virginia Woolf?
  3. Who’s afraid of Virginia Woolf!

The Context of People, Places & Things

We, as human beings, communicate our sentiment towards people, places & things through emotive chunks of information. In a real-world scenario, the recipient is fed ten times more information than in digital form. Everything from the eye lid, volume, veracity and body posture. Absent these biological signals, our story telling boils down to sentence structure and the logic we build though a common set of grammatical rules:

  • I am reading, “Who’s Afraid of Virginia Woolf”.
  • Have you read the book, “Who’s Afraid of Virginia Woolf”?
  • I really did not like the book, “Who’s Afraid of Virginia Woolf”!
  • I’m a big fan of the book, “Who’s Afraid of Virginia Woolf”!

Do you see how the context of those sentences changes with each emotive chunk of information? You can use this Android smartphone application to practice on your own. Further reading:


Several locations in your e-commerce shopping cart can affect the semantic meaning of user intentions as they show up on user query.

  • A well structured product category page
  • Emotive context on your product detail pages
  • Additional content such as
    • Whitepapers
    • Video HowTo’s
    • Event driven content
    • Social reviews
    • Sales Promotions
    • Contests

Each of these will be given a sentiment scoring and served up in organic search based on the intent of the user query. Perhaps Suzy Anonymous already owns the product. Suzy begins searching the web for better assembly instructions and find your most helpful video tutorial. Suzy interacts with this content and writes about how helpful you were to her negative sentiment towards the manufacturer. She then begins to recommend you to others who own the same product. Search results begin to change and you now find your content coming up in hundreds of new types of queries such as repairs and replacement parts in localtown, USA. I hope this conversation has enlightened you on this very interesting topic? Please continue to share the conversation, below. Or with these fantastic professionals.