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Personal Commentary On Web Store Content
Why Are We Reengineering Product Page Content?
We are providing real world examples of misguided content copy and optimize for both search relevance and semantic relationships. The entire website is by no means entirely optimized. This is merely a starting point where you retrospectively reevalute your own writing and consider all that you see in this live webinar.
Some of the best advice I give my clients is to consider your shopping cart to be much like a grocery store. Organize your wares into categories of information that your intended consumer would understand and appreciate. “You won’t find fresh shitaki mushrooms in the household chemicals isle, right?” I like to refer to google trends. I filter to my intended country. I limit my history to the last 90 days. “Do they still call it butter? Or, are they calling it margerine now? Under which category would I logically search for this? Dairy?”
I encourage you to open up your back office. Pick a product that hasn’t been performing so well and click on the live event page button below the video and direct questions and comments to our panelist. Please note that you must have an active google user account in order to comment in the live event page or on youtube.
You may also tweet your questions with the hashtag: #newintent or use the tweet box on the right.
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