PrestaShop

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PrestaShop E-Commerce Tips

PrestaShop is a free, open source e-commerce solution. It supports payment gateways such as DirecPay, Google Checkout, Authorize.Net, Skrill, PayPal, PayPal Payments Pro (Direct) and EBANX Checkout via their respective APIs. Further payment modules are offered commercially. PrestaShop is available under the Open Software License and officially launched in August 2007. The software, which is written in PHP and based on the Smarty template engine, is currently used by 165,000 shops worldwide. MySQL is the default database engine. PrestaShop is the winner of the 2010 and 2011 Best Open-source Business Application awards. According to W3Techs, PrestaShop is used by 0.5% of all websites. The PrestaShop group was founded in Paris, with a second Headquarters opened in Miami, Florida USA in 2011.

Optimize PrestaShop Top Menu Funnels With Google Analytics

By | October 9th, 2016|Categories: PrestaShop|Tags: |

PrestaShop Top Menu Module allows you to selectively display dynamic top-level menus to guide your consumers down funnels you find most important. Ideally, these should be optimized to the most active site search keywords and inbound interests of your consumer’s persona. Using Google’s In-Page Analytics will assist your research in finding that sweet-spot for highly trafficked clickfunnels.

Writing Killer Content For Your Web Store. [Video]

By | November 29th, 2015|Categories: PrestaShop|Tags: , , , |

We are providing real world examples of misguided content copy and optimize for both search relevance and semantic relationships. The entire website is by no means entirely optimized. This is merely a starting point where you retrospectively reevalute your own writing and consider all that you see in this live webinar.

How To Optimize PrestaShop To Increase Sales Conversions

By | May 3rd, 2015|Categories: PrestaShop|Tags: , , , , , |

Every day businesses make investments in their company by spending money on their websites, their online marketing strategy, and search engine optimization. They read marketing journals and blogs, hire a consultant, or hire an entire firm to assist them - and the success rates aren't always so encouraging in terms of results. Now imagine you are a company that sells a commodity online, in direct competition with much larger competitors who benefit from scale and greater resources. How would you approach this investment?