Hangout Live On Air WITH

The Power of Visual Storytelling - Ekaterina Walter & Martin Shervington

The Power of Visual Storying Telling

Hosted by Martin Shervington with Guest Author Ekaterina Walter

Do you know Ekaterina Walter? Well, seeing as we’ve been having a very visual time lately, you will love to hear her talk about visual storytelling.
You know how people love pictures, right? Well, personal branding through to large corporate campaigns can be transformed with the visually compelling components. Intrigued? Well, let me take you on a journey as I ask expert and buddy of mine Ekaterina Walter to explain how we can all tell our story even better. See you all then!

Guest Author’s Website: http://www.ekaterinawalter.com/

Connect With Martin Shervington

I have written several books and even the non-verbal communication section in Professor Robert Winston’s book, “Human”. I love writing on the psychology of Google+

Myself and the ‘Plus Your Business‘ team have put together a free Google+ Quickstarter package here: http://www.plusyourbusiness.com/

Guest panel

Connect With Ekaterina Walter

Ekaterina is an international speaker and author of the Wall Street Journalbestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand.

Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, most recently receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.

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Personal Commentary

The Visual Art of Storytelling in History

“AltamiraBison” by Rameessos – Own work. Licensed under Public Domain via Wikimedia Commons

Some 40,000 years ago, our Paleolithic ancestors were painting their stories on cave walls all throughout Asia and Europe continents.  David Lewis-Williams theorized that the shamans would go into dark caves and enter into a trance-like state and depict wild animals in large numbers. The expectations was the magical abilities of these shaman would increase the likelihood of a prosperous hunt.

Others such as R. Dale Guthrie theorized that the main subject of paintings, artifacts and figurines such as enlarged female breasts, exaggerated hunting scenes, female figurines were created mostly by adolescent males whose role in their society was the hunter-gatherer and constituted the main majority of the tribal population.

Cave paintings were not just found in Asia and Europe. Archeologist and Sociologist from around the globe have reported finds of our ancient ancestors. Imagery in storytelling most certainly became the primary means of historical documentation from generation to generation. Traditions and tall-tells most certainly rue the day!

Prehistoric art is all art produced in the preliterate eras. Such illustrations were used in lieu of what we know about written languages.

Visual Art in Symbolisms

Symbology in Visual ArtI really do not need to bring up citations, here. We all can visualize and understand symbols such as The Golden Arches, Arby’s Big Hat Logo outline, G.E., Crosswalks and stop signs. The queue up many visual memories, emotions, familiar smells and compelling actions. The most powerful of infographics employs symbology as a means to express a compelling action or emotive response. No one reads or spends much time on a very lengthy visual. Consider symbolism as your substitute wherever you are able to do so. It would be advantageous if the author has statistics of engagement where symbolism was used effectively?

Suggestive Uses of Visual Content in E-Commerce

1. Promotional Discounts on a category or product should use a representative image on the left and a very large font on the right of the discount action and restrictive information at the bottom in small black font that is still legible, yet is not the main focus point of the consumer. I would use a white background and use standard social media image sizes for engagement.

2. Product Image sharing should if at all possible be a high resolution image. Try NOT to use stock photos. Authenticity does count! Why not hire a professional photographer of you using or holding the product or used in your home if the intention of such an item warrants? This can be reused on a variety of visually engaged social media streams such as Instagram. There are more ideas in the author’s book.

3. Employ personalized Meme’s! Adopt a pet as your meme or have an artist draw a caricature of key personnel and employ a graphics art professional to integrate the product with the meme and a simple text layer message. That asset again can be employed in a variety of social streams for engagement and resharing.

Video: The Power of Visual Storytelling.

Do you know Ekaterina Walter? Well, seeing as we've been having a very visual time lately, you will love to hear her talk about visual storytelling. You know how people love pictures, right? Well, personal branding through to large corporate campaigns can be transformed with the visually compelling components. Intrigued? Well, let me take you on a journey as I ask expert and buddy of mine +Ekaterina Walter to explain how we can all tell our story even better. See you all then! *About her book...* Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. "This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!" —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook "A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling." —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple "The Power of Visual Storytelling is the new marketing bible!" —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel "If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million." —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company