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The Visual Art of Storytelling in History
“AltamiraBison” by Rameessos – Own work. Licensed under Public Domain via Wikimedia Commons
Some 40,000 years ago, our Paleolithic ancestors were painting their stories on cave walls all throughout Asia and Europe continents. David Lewis-Williams theorized that the shamans would go into dark caves and enter into a trance-like state and depict wild animals in large numbers. The expectations was the magical abilities of these shaman would increase the likelihood of a prosperous hunt. Others such as R. Dale Guthrie theorized that the main subject of paintings, artifacts and figurines such as enlarged female breasts, exaggerated hunting scenes, female figurines were created mostly by adolescent males whose role in their society was the hunter-gatherer and constituted the main majority of the tribal population. Cave paintings were not just found in Asia and Europe. Archeologist and Sociologist from around the globe have reported finds of our ancient ancestors. Imagery in storytelling most certainly became the primary means of historical documentation from generation to generation. Traditions and tall-tells most certainly rue the day! Prehistoric art is all art produced in the preliterate eras. Such illustrations were used in lieu of what we know about written languages.
Visual Art in Symbolisms
I really do not need to bring up citations, here. We all can visualize and understand symbols such as The Golden Arches, Arby’s Big Hat Logo outline, G.E., Crosswalks and stop signs. The queue up many visual memories, emotions, familiar smells and compelling actions. The most powerful of infographics employs symbology as a means to express a compelling action or emotive response. No one reads or spends much time on a very lengthy visual. Consider symbolism as your substitute wherever you are able to do so. It would be advantageous if the author has statistics of engagement where symbolism was used effectively?
Suggestive Uses of Visual Content in E-Commerce
- 1. Promotional Discounts on a category or product should use a representative image on the left and a very large font on the right of the discount action and restrictive information at the bottom in small black font that is still legible, yet is not the main focus point of the consumer. I would use a white background and use standard social media image sizes for engagement.
- 2. Product Image sharing should if at all possible be a high resolution image. Try NOT to use stock photos. Authenticity does count! Why not hire a professional photographer of you using or holding the product or used in your home if the intention of such an item warrants? This can be reused on a variety of visually engaged social media streams such as Instagram. There are more ideas in the author’s book.
- 3. Employ personalized Meme’s! Adopt a pet as your meme or have an artist draw a caricature of key personnel and employ a graphics art professional to integrate the product with the meme and a simple text layer message. That asset again can be employed in a variety of social streams for engagement and resharing.