Keeping it Real
How Brands get Personal via Social Media
Join us for this 30 minute lively interactive discussion on how Brands can use Online Methods to get Personal with people online. We’ll bring in the idea of how Hangouts and Hangouts on Air (HOA) can really humanize brand visibility when done properly.
Building your brand visibility in e-commerce can seem like a daunting task for any solo entrepreneur. Maybe there is only YOU? What can you do? As these professionals have pointed out in this interactive discussion, you start with your personal profile(s) in social media. Everyone can identify with a personality, a voice inflection and intellectual expertise. Do you remember any of these personalities? “Dude! You’re getting a Dell®”, Flo from Progressive Insurance, Ronald McDonald of McDonalds or even the Dos Equis exceptional man… “Stay thirsty my friends”.
All of these are examples of personal branding identity in branding visibility. We are a social species. Our minds are hard-wired to remember characteristics of a specific person in the fusiform gyrus. It is part of the temporal lobe and occipital lobe in Brodmann area 37.
I describe myself across all social media as the open source evangelist. The title does not necessarily relate to computers and software. Being open and collaborative in all aspects of business is my core personal branding narrative. Your narrative might be the go-to source for Jet Ski repair parts or cheer fashion makeup. Just remember to make it consistent. Express yourself and show your potential customers that you are just like them.