How to invest in cheap videography equipment for e-commerce youtube videos

Tue, 12/29/2009 - 08:40

Why Should We Invest in Videography Hardware?

The typical small e-commerce website hosts less than 100 products. To pay a videographer to produce and edit 30 second infomercials would range somewhere around $5,000 or more. This article will inform you how your company can invest less than $1,500 and do it yourself. Most editing software already comes with the essential tools that you will need. So let's run down the laundry list of items we found that you may choose to purchase. You may find similar equipment on your own. In research, we used the following search engines: Google Shopper, Cragistlist, EBay and our local Target, Inc. Store.

The Camera Equipment

There is an old proverbs which states, "What the eye does not admire the heart does not desire." So remember this as you go camera shopping. We suggest mid level High Definition cameras that digitally store up to 2~3 hours on memory chips.

Google Product Search HD Camcorders
Craigslist.org HD Camcorders
EBay HD Camcorders
Target, Inc. HD Camcorders

The Audio Equipment

VHF Wireless lapel microphones are best suited for your presenter. A range of 200ft is suggested. Use your best judgement and always research your supplier before purchasing. Here are a few we found on the internet.

Google Product Search Wireless Lapel Microphones
Ebay Stores Search Wireless Lapel Microphones

The Lighting Equipment

How many times have you heard, "Lights, Camera, Action!"? Lighting is crucial for filling in shadows, overcoming flourecent lighting and focusing on your subject, the presenter and your product. There are probably some good books at amazon and Barnes And Nobles on videography lighting. We'll leave that research up to you for now. But, here are some places we found to buy some inexpensive lighting equipment on the internet for under $400.